Puerto Rican rapper and singer Bad Bunny announced his plans to perform at the 2026 Super Bowl LX NFL Halftime show. This announcement, broadcasted during the halftime report of the Dallas Cowboys and Green Bay Packers game, left many fans shocked and asking questions about the decision as it contradicts the singer’s ongoing boycott of performing in the United States during the “DeBÍ TiRAR MáS FOToS World Tour.”
Benito Antonio Martínez Ocasio, known by his stage name Bad Bunny, initially rose to fame in 2016 after releasing his hit single “Soy Peor.” Since his first single, Baby Bunny has expanded his range of genres to include, reggaeton, salsa, bomba, hip-hop, and R&B.
Perhaps the artist’s biggest switch up was the announcement of his “DeBÍ TiRAR MáS FOToS World Tour” on May 5, 2025, which left fans stunned to find there were no U.S. stops.
“There was the issue that … ICE could be outside [my concert venue],” Bad Bunny said in an interview with i-D magazine. “It’s something that we were talking about and very concerned about.”
Avoiding the U.S. has frustrated many Bad Bunny fans from many different groups of people, but his target audience is Latinos and Hispanics due to the Spanish influences and lyrics in his music. Many Bulldogs have commented on the new announcement for the Super Bowl, and how it is a hot button topic, whether they disagree with the decision or not.
“I love Bad Bunny, but imagine if someone doesn’t speak Spanish, [who] listens, and they are very uninterested,” junior Leo Chilin said. “I do think [performing at the Super Bowl] would be great, and it puts a positive view on Puerto Rico.”
Expanding to a wider audience could be one of Bad Bunny’s goals. Although this performance might be problematic for some, it could potentially be a way for both the National Football League (NFL) and the artist to reach a wider audience.
“The game can be like a gateway to show our music to other people that haven’t heard it at all,” junior D.J. Flores Acosto said.
The NFL has shown that they want to reach a Latin American audience by having games in Rio, Brazil, and Mexico City, Mexico. Regardless of his beliefs before the announcement, Bad Bunny and his team are committed to doing the performance, even if it wasn’t his original choice.
“It was made by his team, but he also probably didn’t want to reject it, cause performing in the Super Bowl is a really big deal,” junior Salma Armenta said.“And who knows if he’s going to get this opportunity again?”
