Some Nike fans are literally having their socks knocked off after Nike released a controversial commercial, putting the fan base at each other’s throats.

The sports apparel company recently unveiled a controversial advertisement starring Colin Kaepernick, the former quarterback of the 49ers. The advertisement was a close-up of the former NFL player’s face, with the words, “Believe in something. Even if it means sacrificing everything,” displayed in the picture.

This was in reference to the kneeling which took place during various NFL matches since late 2016, protesting against police brutality. The NFL recently made a statement regarding their opinion to the controversial advertisement.

“The National Football League believes in dialogue, understanding and unity,” NFL executive vice president of communications and public affairs Jocelyn Moore said. “We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities. The social justice issues that Colin and other professional athletes have raised deserve our attention and action.”

While some thought of it as a noble cause, there were many others who believed that this was disrespectful to the flag and the country itself, resulting in the boycotting and destruction of different types of Nike apparel. Even the president himself went out of his way to comment on this.

“Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” President Donald Trump tweeted. “I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”

Various other twitter users have commented on the situation, sharing videos or pictures of their shoes burning or their socks being cut, all branded by Nike.

“First the NFL forces me to choose between my favorite sport and my country. I chose country,” twitter user Sean Clancy said, following a video of a pair of Nike branded sneakers burning. “Then Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?”

Of course, there are also those who oppose the burning of the apparel as there can be better uses for it.

“I think it’s stupid,” sophomore Nusaiba Mahmud said. “Why are people burning apparel that they already spent their money on? It’s just a waste of money.”