Why People Should Donate Outside of the ‘Giving Season’
December 21, 2016
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As the winter holiday season comes and goes, the season of giving appears to go with it. Many charities find themselves bombarded with donations during the final months of the year, but become desperate the rest.
More than 50% of organizations say that the majority of their contributions come between October and November, and that approximately 42.7% of people give more during the holidays than the rest of the year, according to the National Center for Charitable Statistics. The BusinessWire states that charitable donations increase 42% during the holiday months of November and December.
The question is, why don’t people donate throughout the year? Why do some only feel charitable during the winter holidays? People should be giving regardless of the date or time in the year. Famine, natural disasters, homelessness, and other problems aren’t confined to the holiday season, so giving shouldn’t be either.
November and December only account for two months out of twelve, and if everyone contributed to charities as much during the other eight months as they do during the holidays, then charities would have a lot more to give back to the needy.
Charities depend on the winter holidays to make their quotas for the year, and even then there is never enough to provide for everyone in need of aid.
“The last two months of the year are always a key fundraising time for us,” Mr. Michael Kato, a research analyst for Feeding America, said.
Charities and organizations are non-profit, and they depend on the public entirely for contributions and volunteers. Around 79% of charitable donations are from individuals out-of-pocket, and they make up a vast majority of the donations, according to the Philanthropy Roundtable.
“We do not hold events to raise funds; we instead rely on donations from concerned citizens” Mr. Kato said.
“35% of revenue from individual donors is raised within November and December. Compared to the non-holiday season, this is a 172% increase to an average month’s revenue” Mr. Kato said.
A possible reason that these organizations may receive more aid during the holidays may stem from a correlation between religions and the actual winter celebrations. About 39% of charitable donations go towards religion, according to the Philanthropy Roundtable, and a lot of holidays such as Christmas and Hanukkah, take place during December. For example, many Christians and Jews may donate to their churches or other charities in the winter to help their religion and as a way to celebrate their particular holiday.
Another connection could be that Thanksgiving takes place in November, and the month is considered a time of thanks, hence its name. Many may choose to donate in honor of this celebration and feast as well, to help those less fortunate.
People should keep this in mind as the year 2017 starts, and choosing to be more charitable could be a possible New Year’s resolution. Some of the most popular charities in the U.S. include United Way, Salvation Army, Feeding America, Goodwill, American Cancer Society, and the American Red Cross. There will always be problems in the world, and people and in need, and there should always be people to help, any time of the year. Any individual can always make a difference.